20+ years in the design field

I started as a graphic designer and spent several years creating visual advertising for companies and agencies. That background gave me a strong foundation in composition, typography, and storytelling, and taught me how much design depends on truly understanding people.

Over time, I realised that a good product can't be built on visuals alone. I became deeply interested in user psychology: how people interact with interfaces, what they actually need, where they get stuck, and how the experience can be improved step by step.

I also genuinely love teaching and talking about design. I teach design at a design academy, and working with students — especially people who are just entering the field — is one of the most rewarding parts of my work. I enjoy mentoring, sharing practical ways of thinking, and helping others build confidence through real projects. I also love speaking at events and conferences — I'm happiest when I can translate "why design matters" into something people can feel and apply.

Today, I design digital products that balance clarity and craft — making complex things understandable, useful, and enjoyable to use.

Ui design & branding

In 2019, I took an in-depth UI course to strengthen my UI and graphic design skills — and that's when I started working more actively on web and mobile interfaces.

One of my early UI projects was a banking experience for a financial company in Bangkok, including a kid-friendly banking app where the interface had to feel simple, safe, and intuitive. Around the same time, I worked in brand protection and built product-facing experiences where users scan a unique QR code on packaging and instantly see a specific product page — provenance, details, usage, and trust signals — rather than a generic website. We created similar solutions for consumer brands like wine and baby food, where clarity and authenticity matter.

I still enjoy UI and branding work today. It's not my main specialization, but because I started as a graphic designer, I can confidently build visual systems when a product needs a stronger identity — and connect it back to usability and real product goals.

UX & Product design

From 2020 onward, my work shifted from "making interfaces look good" to designing full product experiences — understanding user needs, shaping flows, and partnering closely with product and engineering to ship.

I started with UI-heavy work and gradually moved into UX: research, information architecture, user journeys, and end-to-end workflows. That transition is what shaped me into a product designer — not just designing screens, but designing how the product works.

My product design career truly took off when I joined Thin Blue Data. It was a turning point: I moved deeper into problem framing, system thinking, and making design decisions that affect real business outcomes — while still keeping the human side of the experience at the center.

If not a design

Outside of design, many things help me stay grounded and curious. I love oil painting, sports (swimming and running), traveling, and long, active trips.

One of my favorite adventures was in Kyrgyzstan: a three-week horseback journey along the Great Silk Road through the mountains, reaching altitudes of around 4,000 meters. It was challenging, beautiful, and it definitely taught me patience — the kind that's surprisingly useful in design, too.